A DBA is not just an “MBA plus.”
It is a rigorous transformation from a high-level manager to a scholar-practitioner who contributes new knowledge to the global business community.
Entering a Doctor of Business Administration (DBA) programme is a life-changing decision. It is the highest level of professional achievement in the business world. However, before you add those two powerful letters “Dr.” to your name, you must ask yourself: am I mentally prepared for the journey?
Beyond the Boardroom: What Does it Mean to be a Doctor?
In the corporate world, success is often measured by quarterly results, efficiency, and immediate problem-solving. As a senior executive or manager, you are likely used to making quick decisions based on experience and intuition.
Becoming a Doctor of Business Administration requires a different approach. It demands that you step back from the “how” and start looking at the “why.” You are no longer just following best practices; you are researching why those practices work or why they don’t. This transition requires a specific type of mental readiness. It is a shift from being a consumer of information to being a creator of it.
The Mental Readiness Checklist
Before you enrol, use this checklist to see if you are ready for the psychological and intellectual demands of a doctoral programme.
1. From “Solving” to “Questioning”: The Mindset Shift
In business, you are paid to provide answers. In a DBA, you are rewarded for asking the right questions. Are you ready to admit that what you “know” might only be one piece of a much larger puzzle?
Mental readiness means being comfortable with ambiguity. You will spend months researching a single problem, only to find that the answer is more complex than you initially thought. If you enjoy the deep dive into data and theories, you are ready.
2. The Marathon Mindset: Emotional Endurance
A DBA usually takes three to four years of consistent effort. Unlike a short professional course or even an MBA, there are no quick wins. There will be periods where you feel like you aren’t making progress, especially during the dissertation phase.
Are you prepared to stay motivated when the finish line is years away? Readiness for the “Dr.” title involves “grit”—the ability to keep going when the initial excitement of the programme wears off.
3. Loving the Process of Critique
To become a doctor, your work must be scrutinised by experts. You will receive feedback that challenges your assumptions and asks you to rewrite entire chapters.
You must be mentally prepared to detach your ego from your work. In a DBA, “criticism” is actually “contribution.” If you can see a supervisor’s tough feedback as a tool to make you a better thinker, you have the maturity required for doctoral study.
4. Intellectual Curiosity Beyond Profit
While a DBA is a professional degree, it is still an academic one. You need a genuine interest in theory. You will read hundreds of academic papers, many of which may seem dry or abstract at first.
If your only goal is a salary increase, the middle years of the programme might feel like a chore. However, if you are genuinely curious about how leadership works, how markets evolve, or how organizational psychology influences performance, that curiosity will be your fuel.
5. The Discipline of the Self-Directed Scholar
Most DBA students are working professionals with families and busy lives. No one will follow you around to make sure you are doing your reading.
Mental readiness means having the discipline to choose research over relaxation. It means carving out ten to fifteen hours a week for deep, focused work, even after a long day at the office. If you have mastered the art of self-management, you are ready for the “Dr.” title.
The American Imperial University DBA: Bridging Practice and Theory
At American Imperial University (AIU), we understand that our doctoral students are not full-time academics living in libraries. They are leaders who want to solve real-world problems.
Our DBA programme is designed to support your mental transition. We provide a structured environment that balances academic rigour with practical application. We don’t just teach you how to research; we teach you how to use that research to lead more effectively.
Key areas of focus include:
- Evidence-Based Management: Learning to use data, not just “gut feeling,” to drive strategy.
- Applied Research: Your dissertation won’t sit on a shelf; it will address a real challenge in your industry.
- Global Leadership: Expanding your influence beyond local markets to a global stage.
Career Impact: What “Dr.” Truly Represents
The “Dr.” title is more than a prefix. It is a signal to the world that you possess a high level of critical thinking and persistence.
- Boardroom Authority: Boards of directors look for individuals who can analyse complex risks and provide evidence-based solutions.
- Consultancy Excellence: As a “Doctor,” your advice carries more weight. You are recognised as an expert who understands the science of business.
- Academic Opportunities: A DBA allows you to teach at the university level, sharing your practical wisdom with the next generation of leaders.
- Personal Growth: The confidence gained from completing a doctoral degree is immeasurable. It changes how you speak, how you lead, and how you see the world.
AIU vs Other Universities
| Feature | American Imperial University | Traditional Universities |
| Focus | Practitioner-Centred: Focuses on applying research to solve actual business problems. | Theory-Heavy: Often focuses on abstract academic research with less immediate utility. |
| Support | Mentorship Model: Students are paired with supervisors who understand the demands of a working professional. | Autonomous Model: Students are often left to navigate the complex research process with minimal guidance. |
| Curriculum | Modern & Dynamic: Updated regularly to reflect current global trends like AI, ESG, and global trade. | Standardised: Can rely on older textbooks and theories that may lag behind today’s fast-paced market. |
| Flexibility | Executive-Friendly: Designed for those balancing high-level careers and personal commitments. | Rigid: Often requires on-campus presence or fixed schedules that don’t suit executives. |
| Outcome | Immediate Value: You can apply what you learn on Monday to your boardroom meeting on Tuesday. | Delayed Value: The benefit often only appears after the final thesis is completed. |
Is This Your Next Step?
If you have gone through the checklist and feel a sense of excitement rather than dread, you are likely ready. The journey to a DBA is challenging, but the version of yourself that emerges at the end is worth the effort.
You will think more clearly, lead more confidently, and possess a qualification that is respected in every corner of the globe. The “Dr.” title isn’t just about what you know; it’s about the person you become during the process.
Ready to start your journey?
Frequently Asked Questions
1. How is a DBA different from a PhD?
While both are doctoral-level degrees, a PhD is usually aimed at those who want a career in full-time academia and research. A DBA is a “professional doctorate” aimed at business leaders who want to apply research to practical business challenges.
2. Can I complete the DBA while working full-time?
Yes. The AIU DBA is specifically designed for working professionals. The programme structure allows you to balance your professional responsibilities with your doctoral studies.
3. What is the main mental hurdle for DBA students?
The biggest challenge is often the shift from being an “expert” in your job to being a “learner” in research. Once you embrace the fact that you are there to discover new things, the process becomes much more enjoyable.


